As a business owner, you know the importance of marketing your products and services to your customers. While you may devote time and money to commercials, print ads and online advertising, you might be overlooking the biggest advertising tool your business has: your outdoor sign. Your sign might tell customers where your business is located, but investing in a new sign might be just the thing your company needs to attract new clients. Here are a few things to consider.

Signs with Lights Advertise for You 24/7

Choosing a lighted sign is a great way to advertise your business 24 hours a day. People driving by after hours will clearly see where your business is located, and they may decide to stop by later to see what you have to offer. When choosing a lighted sign, consider LED channel letters. This type of signage is more durable and is able to perform in all types of weather. 

Old Signs Make Your Business Look Dated

Today's consumers want products that offer the latest technology, the best materials and interesting designs. An old neon sign can create the impression that your business isn't exactly with the times. Take a look at your signage and ask yourself if a 20-year-old would find it appealing. If the answer is no, it's probably time to upgrade to a new LED sign for your business.

Banners Don't Create a Permanent Feeling for Your Business

Some small business owners invest in banners instead of permanent signing. This solution is more cost-effective, and it certainly tells people where your business is located, but does it give the right impression? A banner makes your business look temporary, and this may cause people to pass you by. A permanent sigh may be more expensive, but it tells consumers that you are in the neighborhood to day. This gives them the confidence they need to spend their money with you.

Broken Signs Can Cost Your Business

Not only is it expensive to repair outdoor signage, but having a broken sign can also cost you business. Customers see the outside of your store and make an instant judgement about how it is run based on its appearance. If your signs are missing letters, have broken lights or are otherwise in disrepair, potential customers could head over to your competition. LED channel lettering is resistant to many of these problems, and can save you money in the long run.

Proper signage for any business is a must. You can have a great marketing plan, but it won't work if your sign doesn't welcome customers to your store. Consider adding a new sigh with LED channel lettering to give your business a sleek, professional look that your customers will appreciate. To learn more, contact a company like Apogee Signs with any questions you have.