How To Use Banner Stands To Make Your Small Business Stand Out At The Next Trade Show

When you own a small business and want to not only improve your visibility, but also make an outstanding impression at your next trade show appearance, there are a few ways you can up your game. Banner services and display stands are a great way to add an edge to your booth or table, offering an affordable way to present your business with unforgettable graphics. If you're new to trade shows, there are a few things you should know about how to use banner stands at your next appearance.

The Basics

The basic parameters for adding presence to your small business presentation depend on the space size you're renting, travel requirements, and your budget. Though trade show banners range from small table-top displays to extensive, curved panels, you should always work to create visibility without going overboard.

For small trade show spaces, heavy travel demands, or tight budgets, consider a few options that can create a positive impression without being a burden on your business:

  • Vinyl Banners: Vinyl banners give you the most flexibility, as you can attach them to any wall, table, or flat surface, and easily take them with you when you go. They also offer you one of the cheapest ways to create visibility at a trade show, and they're durable enough to reuse again and again.
  • Table Covers, Runners and Throws: Table covers, runners, and throws make your presentation look clean, professional, and complete. All are printed with your choice of graphics, so all you need to do is set up on a table, and your booth is ready to go.
  • Table-top, Retractable, and Pop-Up Displays: Displays can range from small, table-top banners, to larger retractable and pop-up displays. Table-top displays work well with small budgets or space demands, and retractable or pop-up displays can maximize your area and budget while still allowing you to set up and break down your booth without a hassle.

If you have a larger budget or space to work with, consider using any of the small space displays along with a larger panel display or backdrop. Panel displays can range from single to multiple units with lighting, which work great for areas that are outdoors or poorly lit. Panel displays are easy to assemble and break down, and can substitute for any pop-up, retractable, or table-top banner to improve your visibility in a larger area. They can also help you stand out in the crowd if you're appearing at an exceptionally large trade show.

You may also want to consider adding a few extras to your booth or table that go beyond a banner. Extras that can improve your visibility and presentation definitely include lighting your display, but they can also include card or brochure holders with your company's logos, as well as promotional items like pens, bags, or cups. Promotional extras help compliment the graphics supplied by your display, and they add flavor to your presentation by giving patrons a piece of your business to take home with them.

Talk to a company like Divine Signs Inc. to learn about more ways to spruce up your display.